By now you’ve seen the news that College Hoops 2k9 and 2k Sports have broken off talks with College Licensing Company to acquire the rights for the 2008 release.
With this announcement EA Sports and 2K Sports, through official licenses, have killed off the best playing sports games. ESPN NFL 2k5 was killed off when EA Sports bought NFL exclusivity. In retaliation, Take-Two and 2K Sports bought the Major League Baseball license that killed MVP 05. And now the best playing basketball title is killed off in favor for an average basketball game.
While EA might think this is the right strategy — they probably think this license will have similar effect, like that of Madden’s exclusivity, on NCAA March Madness. The football war was always one by Madden regardless of what NFL 2k did. A last ditch effort to generate sales with a $29.99 price point in 2004 did a lot to bolster NFL 2k’s sales. The game matched Madden’s sales on the Xbox but was crushed handily on the PS2.
Switch the games for a minute and College Hoops could do well if it was the only game in town. It would pick up some March Madness sales but the quality of the game would have done enough to keep customers.
I think March Madness is so bad that hardcore fans will not buy March Madness unless they see a drastic improvement. In a niche market, with a higher price for an exclusive license, and production costs, EA Sports is counting on a lot going right to make March Madness very profitable.
One final thought on this — is this the final straw for sports fans. Sooner or later, there will be a sales backlash for poor games earning licensing exclusivity. It could be March Madness is the first casualty.



